ESTR3502

Code	Course Offering	ESTR3502
Title	Long Course Title	Engineering Innovation and Entrepreneurship	工程創新和企業開發
Overview	Long Description	Factors that drive continuous creative product innovation. Study of processes of creating, assessing and pursuing product opportunities. Evaluation of new product ideas and risk assessment of commercialization. Product development strategies in industrial marketing. Understanding the behaviour of buyer. Formulation and implementation of innovative marketing strategy and business plan. Not for students who have taken SEEM3450.	延續產品創新之動機要素。創新、評核及尋求產品機會之過程研究。新產品概念之評審及商品化之風險評估。工業市場的產品開發策略。買方行為探討。創新市場策略之釐訂及實施和商業計劃。